Tips, behind the scenes of our campaigns and trends to reach and recruit the new generation.
Awareness · October 2025
262 plasma appointments in a single day, 176 donation pledges on campus and 2.5 million awareness contacts. A look back at a campaign that spoke to young people, where they are.
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Recruitment · September 2025
Meta Ads, video content and precise targeting: how De Lijn boosted its visibility among students.
HR Marketing · August 2025
A well-paced summer campaign, simple messages and a frictionless application journey.
SnakLab videos · July 2025
Short videos, the right tone and an authentic message: the ingredients of a campaign past one million views.
Recruitment · June 2025
A lasting partnership, a constant presence among technical students and measurable results.
Recruitment · May 2025
How a healthcare player reached young talent where they are.
Recruitment · April 2025
A field approach and concrete messages to win over young technical graduates.
Academic · March 2025
An awareness campaign that refreshes the image of apprenticeship.
HR Marketing · February 2025
Building an attractive employer image among the new generation.
Digital · January 2025
Understanding young people's expectations through research to recruit better.
Awareness · December 2024
Mobilising students around a cause that matters, with authenticity.